I have read the book four times now and every time it gets better and more relevant to my situation. If you want a quick introduction to Seth and some of the ideas in this incredible book, you can start by listening to this MP3 recording of one of his Linchpin Sessions that he had recently in NYC. If any of what he says speaks to you, go buy the book. Or, do one better and get the Audiobook Version because Seth reads it himself. I love it when authors read their own books.
There is no competence shortage. If all you have is competence to offer, then why on earth would we pay you extra?
Listen carefully to the first section of this MP3 about the sugarcane. It speaks heavily to where all creative industry is going. When everyone has a sugarcane processor (AKA: A laptop with all the software) then it’s what you do above and beyond that makes you special and valuable to the market.