It’s probably a combination of a few things. First, new iPhone users hitting the market and they may be asking their friends what apps they need. Hopefully, if I did a good job, they are recommending mine. Second, a very highly social period comes with a new phone as everyone shows off what it can do, including the new camera. And, as we know, whenever people flip their phone around to show off an app or a photo, there is a higher chance of a sale.